Our Story

When it comes to quality

We reject the notion that perfection is unattainable

When it comes to top tier flower, it’s all about the details. That’s why we cultivate a multitude of genetically unique cultivars to ensure that we produce top-tier flower while maintaining operational efficiency.

We nurture our crops to receive the individual care they need while maximizing quality and yield – be it environmental preferences, specialized irrigation or fertigation recipes – and each plant is grown in a tailored, stress free environment designed to meet the individual needs of each cultivar.


We willfully engage in a quest to be the very best in processing and methodology. Our pursuit of perfection in cultivation is the quest to try the best that nature has to offer – done by those that grow it the best.


Consequently, we take upon our shoulders the task of providing unparalleled quality products that are always properly identified, tested, and free of harmful substances.

WeGROW - International Standarts


To lead in the export of sustainable cultivation of cannabis as well as the production of high-grade ingredients for the pharmaceutical, therapeutical and nutraceutical industries into a regulated international market place.


To cultivate and supply some of the most unique range of strains specific to the requirements of our offtake from flower by partnering with global leading universities for Research & Development to ensure innovation.


Leveraging the unique high-tech knowledge from the ‘StartUp Nation’ – The state of Israel – we are building successful commercial cultivation facilities and vertically integrated recognisable brands in a rapidly growing industry.

Our Beginning

We began this life changing journey in early 2020 after receiving all necessary licenses from the Kingdom of Lesotho to practice medical cannabis in the country. Very quickly after we have started to plan our state of the art cultivation and processing facilities according to strict medical standards in one of the most beautiful places on earth. 

We invest in best practices at every turn to ensure people have access to the most effective options for feeling and living better, and it starts with the first brick we lay. From there we will constantly research and develop new forms and formulations of cannabinoid-based products to improve people’s well-being.

Our Values

We strive to standardize operational practices using detailed documentation, in-depth hands-on employee training, and establishment of “best-practice” strategies to ensure a consistent, uniform cultivation model to facilitate the continuous production of quality flower. Each cultivation process is standardized to individual cultivars to ensure every plant is provided the consistent specialized care it needs to succeed.

Quality Management

Each step is carefully monitored by an integrated quality management system to ensure batch consistency, stability & compliance to quality standards.

Environmental Aware

Environmental awareness is built into the ‘WeGROW’ ethos and all by-products of the extraction process are reclaimed and put to use in the cultivation processes.

External Lab Testing

All compliance testing and analysis of ‘WeGROW’ product is conducted by an independent testing facility leading the way in Africa through extensive quality control.

Return on Community

Environmental awareness is built into the ‘WeGROW’ ethos and all by-products of the extraction process are reclaimed and put to use in the cultivation processes.

Our Leadership

We have experienced talent leading development, buildout and execution process across verity of cannabis cultivation verticals.


Nitsan Nadel

Head of Operations

Zehariya Paz

Head of Cultivation

Jonatan Ben Ami

SIte Manager

Rika Makamane

Human Resources

Dr. Yuval Perlman

Medical Advisor

Mantsebo Florina

Regulation Advisor

Shlomi Avraham

Quality Control

Jonatan Zussman



We’re building an amazing team to help design the future of cannabis industry. Explore our available career opportunities below.

Your next career opportunity awaits you here with WeGROW!

Why Lesotho?

Lesotho has significant environmental and socio-economic advantages for the growing of high quality, contaminant-free medical grade cannabis

Lesotho introduced legislation to legalise the cultivation and use of medical cannabis in 2008 under the Lesotho, Drugs of Abuse Act and one of the first Southern African Countries to do this, spearheading the growth of this fast growing industry in Africa.

The country has a supportive Government; attractive fiscal terms; and good infrastructure: roads, equipment supply, power, telecoms, water, and security. Lesotho’s pristine natural environment is very well suited to growing medical cannabis. It has an abundance of contaminant-free soils, clean water and extensive sunshine year round.

Up to 80% of the 2.2 million-strong population of Lesotho is dependent on subsistence farming, a livelihood that has been made more unstable by frequent and persistent drought.

Commercial cannabis has the potential to change this. “Cannabis is going to set free this country,” says Dr. Emmanuel Letete, an economist in Lesotho’s Ministry of Development Planning. “Although people don’t see it yet.” Where the kingdom’s mountainous geography once meant that it missed out on big agribusiness opportunities, this time its altitude could be the key to its fortune.

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